The DSO Hygienist with Christine Diehl
"The DSO Hygienist" is a podcast dedicated to exploring the world of Dental Service Organizations (DSOs). Guests include industry experts and seasoned dental professionals sharing their experiences, expertise, and advice. This podcast delves into various aspects of a dental practice within the context of DSOs.
Listeners can expect insightful discussions on topics such as best practices, emerging trends in the field, advancements in technology and techniques, career development opportunities, and the unique challenges and rewards of working within a DSO setting.
Whether you're a seasoned dental professional looking to stay updated on industry trends or a student aspiring to join the field, "The DSO Hygienist" offers valuable insights, tips, and inspiration to enhance your practice and career in the dynamic world of DSOs.
The DSO Hygienist with Christine Diehl
Built to Influence: The Strongest Strategies in Modern Marketing
From #63 to #3 in Local Search—Without Breaking the Bank
When we first partnered with this dental practice, they ranked 63rd for the search terms that actually mattered. Barely 0.2% of relevant search traffic was landing on their site.
That’s a digital ghost town.
But instead of guessing, we used data.
We analyzed local competitors
Assessed domain authority, content structure, backlinks
Modeled exactly how much was enough to rank #3 (not #1—it wasn’t worth the cost)
In just 3 months of implementation, and 12 months of runway, they hit that #3 spot. Just like we predicted. 📈
They’ve since opened two new locations.
Their visibility is strong, predictable, and repeatable.
And the investment? Modest. No guesswork. Just precision.
We don’t run an agency anymore—but we do build models that help dental practice owners like you win without wasting marketing dollars.
John Wanamaker famously said:
“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.”
We believe we’ve figured out which half that is.
👉 Want to know where your opportunity is hiding?
Justin Strong is the founder and CEO of Room 118, a data-driven dental research and marketing agency helping high-growth practices scale with precision. With 25 years of experience, including leadership roles at Fortune 100 companies and high-growth tech startups. He created the Dental Marketing Index to benchmark predictable performance across thousands of dental practices. Now leading the 2025 edition, Justin has restructured the Index around three core pillars: Market Visibility, Prospect Conversion, and Case Acceptance & Loyalty. Known for his strategic and analytical approach, he turns complex industry data into clear, actionable strategies that drive patient acquisition, revenue growth, and long-term success.
@thedsohygienist
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music credit: "Seize the Day" by Andrey Rossi