The DSO Hygienist with Christine Diehl
"The DSO Hygienist" is a podcast dedicated to exploring the world of Dental Service Organizations (DSOs). Guests include industry experts and seasoned dental professionals sharing their experiences, expertise, and advice. This podcast delves into various aspects of a dental practice within the context of DSOs.
Listeners can expect insightful discussions on topics such as best practices, emerging trends in the field, advancements in technology and techniques, career development opportunities, and the unique challenges and rewards of working within a DSO setting.
Whether you're a seasoned dental professional looking to stay updated on industry trends or a student aspiring to join the field, "The DSO Hygienist" offers valuable insights, tips, and inspiration to enhance your practice and career in the dynamic world of DSOs.
The DSO Hygienist with Christine Diehl
People Buy People: How Personal Brands Outshine Corporate Strategy in the DSO World
In this episode of The DSO Hygienist Podcast, I sit down with the vibrant and insightful Sarah Ruberg, a powerhouse in the DSO and vendor space who is shaking up the way we think about marketing, branding, and visibility in dental.
We talk about:
✅ Why people buy people—not products or logos
✅ The untapped power of authentic LinkedIn presence
✅ How DSOs really make buying decisions (hint: it’s not from patient-facing posts)
✅ The one thing successful companies—big and small—all have in common
✅ What to do if you’re burned out, feeling stuck, or afraid to post
Whether you’re a vendor trying to gain traction, a dental professional considering a career pivot, or a DSO leader looking to increase brand trust—this conversation is a must-listen.
Founder, Our Thrive Tribe | Head Unicorn & Plant Lover
Sarah “Sparkles” Ruberg leads Our Thrive Tribe, a strategic marketing agency helping DSOs and industry partners grow with authenticity. With 10+ years in dentistry, she’s passionate about empowering others through self-awareness, strong relationships, and bold branding. Her team supports clients with strategic marketing and advisory services—all with a touch of sparkle
#DSOHygienist #DSOLeadership #DentalMarketing #PersonalBranding #LinkedInForDentistry #DentalVendors #WomenInDSO #AuthenticBranding #DentalCareers
@thedsohygienist
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music credit: "Seize the Day" by Andrey Rossi